HP Go Beyond
HP, a Fortune 50 company, has taken significant strides towards climate action, human rights, and digital equity. Despite their outstanding achievements, HP recognized the need for a curated and strategic marketing plan to effectively communicate and amplify their Sustainable Impact initiative. To address this challenge, HP partnered with Epik Brands to develop a comprehensive suite of marketing materials for the rebranding of their Sustainable Impact initiative: Go Beyond.
Objective:
The primary objective of the collaboration between HP and Epik Brands was to create a powerful marketing campaign that would showcase HP’s sustainability efforts, engage stakeholders, and position HP as a leader in the industry. The campaign aimed to raise awareness of HP’s Sustainable Impact initiative and highlight its impact on environmental conservation, social responsibility, and digital inclusivity.
Approach:
Epik Brands approached the project with a thorough understanding of HP’s core values, target audience, and desired brand image. By combining our expertise in sustainability marketing and innovative storytelling, we developed a comprehensive marketing strategy that aligned with HP’s goals. The strategy encompassed content creation, design, messaging, and media creation to build an immersive and engaging experience for HP’s audience.
Execution:
The execution phase involved close collaboration between HP and Epik Brands, ensuring that the marketing strategy accurately reflected HP’s values and aspirations. Epik Brands created a dedicated web experience for HP’s Sustainable Impact initiative, consisting of a visually stunning 16-page suite that showcased HP’s achievements and impact. The suite included impactful design elements, strategic messaging, and original media content, such as videos, graphics, and interactive elements to captivate and educate the audience.
Results:
The collaboration between HP and Epik Brands yielded outstanding results, empowering HP's Sustainable Impact initiative and driving its success. The strategic marketing campaign enabled HP to effectively communicate their sustainability goals, achievements, and commitments to a broader audience. The key results of the collaboration include:
Increased Awareness:
The marketing campaign significantly raised awareness of HP's Sustainable Impact initiative, reaching a wider audience and engaging stakeholders who were previously unaware of HP's commitment to sustainability.Enhanced Brand Expression:
Epik Brands helped HP achieve a successful rebranding and launch of their Sustainable Impact initiative. The campaign strengthened HP's brand expression and positioned the tech company as a thought leader in sustainability.Stakeholder Engagement:
The immersive web experience developed successfully engaged stakeholders, fostering a deeper connection with HP's sustainability efforts. The interactive elements and compelling content empowered users to explore and understand HP's Sustainable Impact initiatives better.
